Caballoria Graphics — Digital Systems for Equine Businesses

Q: What does Caballoria Graphics do?

Caballoria Graphics designs and builds websites, booking systems, webshops, sales or auction platforms and marketplace and mobile apps exclusively for the equine industry — for trainers, vets, farriers, breeders, riding schools, feed and tack shops and more across the USA, Mexico and Europe.

Q: How much does an equine website cost?

Plans start at $40/month for a premium Website, $50/month for a Website + booking tool, and $69/month for a Webshop. Larger projects such as auctions and marketplaces are quoted individually.

Q: What is included in the monthly price?

Every plan is all-inclusive: hosting, domain, SSL certificate, basic SEO, GDPR compliance, a cookie banner, and Privacy, Terms and Imprint pages — with no setup fee.

Q: How fast will my website be ready?

Standard websites are delivered within one week once we have all your content and material.

Q: Can I book and pay online?

Yes. Choose a plan and subscribe securely by card via Stripe, or take the 2-minute project quiz to get a recommended plan — we reply within 24 hours.

For whom we build

Eight professions. Eight systems.

Every horse business works differently. Pick your field and see exactly what we build for you.

Farriers & Hoof Care

"Every no-show costs you a visit fee. We end that."

Booking calendar with mandatory deposit
Automated reminders — 7 days & 24 h before
Client horse profiles & work radius map

See the System →

Equine Veterinarians

"Emergencies, routine visits and farm records — one system."

Separate flows: routine / farm / emergency
Pre-booking triage questionnaire
Client area with health & vaccination logs

See the System →

Trainers & Instructors

"From WhatsApp chaos to a fully booked lesson calendar."

Lesson booking with prepayment & packages
Private client portal: credits & history
Monthly billing via Stripe subscriptions

See the System →

Stables & Riding Schools

"Run your stable like the professional operation it is."

Automatic monthly boarding invoices
Arena booking with real-time availability
Digital contracts & staff task system

See the System →

Breeders & Dealers

"A sales platform as premium as your bloodlines."

Per-horse profiles: video, pedigree, results
Buyer pre-qualification — serious inquiries only
Optional live auctions & multi-portal syndication

See the System →

Shops & Feed Traders

"Feed reorders shouldn't depend on customers remembering."

Webshop with subscriptions — auto-reorder
B2B stable accounts & bulk pricing
Local delivery & click-and-collect

See the System →

Equine Therapists

"Your expertise deserves a platform that earns instant trust."

Credentials & methods showcase
Session booking with deposit, on-site supported
Scheduling by region & travel day

See the System →

Online Course Creators

"Sell your knowledge. Automate your income."

Course platform: video, PDFs, quizzes
Memberships with drip content via Stripe
Community area & access protection

See the System →

01

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How it works

Three steps to launch

01

Tell us your profession

We know your world. The questionnaire takes 2 minutes — profession, market, goals.

02

We design your system

Website + the right tool for your operation. One week from material handover.

03

Launch + grow

SEO, marketing, legal compliance for your market. Everything from one hand.

The plans

Simple monthly pricing — pick what fits

Basic SEOHosting & domainSSLGDPR update 1×/yearCookie bannerPrivacy · Terms · Imprint

Website

$40/ month

Premium multi-page equine website
Mobile & SEO optimized
Profession-specific content
EN + ES or DE included
No booking / login
No shop

Choose Website

Website + Tool

$50/ month

Everything in Website
Booking — appointments or lessons
Online reservation + deposit
…or a private client login
Staff / multi-calendar support

Choose Website + Tool

Webshop

$69/ month

Online store + product management
Subscriptions & variants
Secure payments via Stripe
Wholesale / B2B accounts
Booking = add-on

Choose Webshop

Larger Projects

On request

auction · marketplace · custom

Sales / auction platforms
Marketplace & mobile apps
Live bidding & reserve prices
Full stable management
National / international scope

Request a Quote

Marketing — add-on

SEO foundation, social media setup, 3 posts/week, ad campaign setup, content calendar, monthly report.

+$35 / mo

Photography & Film — on request

Professional shoots for your business: advertising campaigns, website material, product photography, and horse sales photos & video — planned and delivered together with your system.

Request a Shoot

First draft within one week once we have your content & material — then we refine it together until launch. Subscribe securely by card via Stripe — upgrade, downgrade or cancel anytime in the customer portal.

Selected work

Featured projects

Real, live platforms we've designed and built for the equestrian world.

Program & Subscription Platform

A complete equine health platform with structured programs, a private client login and automated Stripe subscriptions — equine web design built for recurring revenue.

Visit live site →

Equine Marketplace

Our own horse sales marketplace: sellers list with photos, video and pedigree; serious buyers search, filter and connect directly — the blueprint for brand-owned horse sales platforms.

Visit live site →

Premium Wood-Shavings Brand

Product website for a German premium bedding brand — clear product ranges, dealer information and a professional B2B feel for the equestrian supply market.

Visit live site →

Animal Transport Platform

An animal transport platform with quote requests, route handling and a polished, trustworthy online booking experience.

Visit live site →

Breeder Presentation + Sales

An elegant presentation website for a breeding program — bloodlines, sport results and horses for sale, designed to earn buyer trust.

Start a project like this →

[ FOUNDER PHOTO ]

Melissa · Founder

The studio

Built for equestrians, by an equestrian

I have been building for the web since 2012. But it was not until I combined that expertise with a lifelong passion for horses that the work became truly purposeful.

Caballoria Graphics builds only for equine businesses. We understand your world — the seasonality, the trust, the operational pressure — before we write a single line of code.

Today, a dedicated team and I deliver complete digital systems to equestrian professionals across three continents. German quality standards. One-week delivery. Everything from one hand.

See our recent projects, compare the plans, or find your system in 2 minutes.

0Building since

0Years of craft

0Systems we build

0Week to launch

Three markets, one source

Legally compliant in every market we serve

US

USA

CCPA-compliant privacy policy
ADA / WCAG 2.1 AA accessibility
CAN-SPAM email compliance

MX

Mexico

LFPDPPP — Aviso de Privacidad
NOM-151 ready
OXXO · SPEI · Mercado Pago payments

EU

Europe

DSGVO / GDPR compliant
Impressum + Widerrufsrecht
Cookie Directive — consent managed

The only equestrian agency handling all three markets — with the correct legal documents per country.

In their words

Don't take our word — take theirs

GG. MorganFarrier Service · 🇺🇸 USA★★★★★

"Working with Caballoria Graphics was a great step for our business. The final setup supports branding, operations, and growth in a way that feels modern, clean, and highly professional."

MM. OrtegaCriadero · 🇲🇽 México★★★★★

"Nuestra página transmite exactamente la calidad de nuestros caballos. Las consultas serias se duplicaron."

LL. CarterEquestrian Shop · 🇺🇸 USA★★★★★

"The webshop design is clean, easy to navigate, and consistent with our brand. It has made our horse product line look far more established and professional."

DD. HayesBreeder · 🇺🇸 USA★★★★★

"From the breeder section to the educational side, the entire platform feels thoughtfully built. We had a few rounds of revisions, but the final result is strong and very usable."

SS. KrügerReitschule · 🇩🇪 Deutschland★★★★★

"Endlich eine Agentur, die die Pferdewelt versteht. Das Buchungssystem läuft seit Tag eins reibungslos."

NN. BrooksRiding School · 🇺🇸 USA★★★★★

"Caballoria Graphics helped us organize our digital presence much more effectively. The website feels more complete now, and the customer journey is clearer than before."

Get started

Find your system in 2 minutes

Four quick questions — we'll recommend the right package and pre-fill your call booking.

Prefer to write? info@caballoria-graphics.com · or message us on WhatsApp

Good to know

Frequently asked questions

Everything about pricing, delivery and how we work with equine businesses across the USA, Mexico and Europe.

What does Caballoria Graphics do?

Caballoria Graphics designs and builds websites, booking systems, webshops, sales or auction platforms and marketplace & mobile apps exclusively for the equine industry — for trainers, vets, farriers, breeders, riding schools, feed & tack shops and more across the USA, Mexico and Europe.

How much does an equine website cost?

Plans start at $40/month for a premium Website, $50/month for a Website + booking tool, and $69/month for a Webshop. Larger projects such as auctions and marketplaces are quoted individually — see all plans.

What is included in the monthly price?

Every plan is all-inclusive: hosting, domain, SSL certificate, basic SEO, GDPR compliance, a cookie banner, and Privacy, Terms and Imprint pages — with no setup fee.

How fast will my website be ready?

Standard websites are delivered within one week once we have all your content and material. See how we work.

Which equine professions do you build for?

Equine veterinarians, therapists, farriers, riding instructors, trainers, equestrian shop owners, stable and riding-school operators, breeders & dealers, and online course creators — each with their own system.

Do you work with horse businesses in the USA, Mexico and Europe?

Yes. We build bilingual and trilingual platforms (English, Spanish, German) with the correct legal documents per market — CCPA for the USA, LFPDPPP for Mexico, and GDPR/DSGVO with Impressum for Europe.

Can I book and pay online?

Yes. Choose a plan and subscribe securely by card via Stripe, or take the 2-minute project quiz to get a recommended plan — we reply within 24 hours.

More questions? Browse the full FAQ by topic: Equine Websites · Booking Systems · Webshops · Horse Sales · Auctions · Online Academies · Stable Management · Apps & Marketplaces